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ICE CREAM RUJIENA FOR DREAMERS

IDENTITY, PACKAGING DESIGN

What does unite us, the ice cream eaters? We are dreamers.

Far, far away, in the northern part of Latvia, there's a town called Rujiena where all the dreamers meet. The crazy ones. Those, who haven't forgotten to dream, to wish and imagine. There you can lay down in the grass, with your feet up, stare in the blue sky, enjoy a freshly made ice cream and let your imagination go wild. Perhaps even push the clouds.

insight /

insight /

In the beginning,
we were all dreamers.

when i grow up, I'll..
 

 

DREAM /

DREAM /

To fly.
To ride a motorcycle.
To play an instrument.
To come together
and celebrate our
time together.
To have ice cream
for every meal.

 

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R /

R /

The main character of rujiena represents the sound of courage.
Dare to dream.