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MASTERPIECE

Packaging design

Potato chips, made by using special kettles. Therefore, every detail in this packaging design is telling a story of the unique product. The brushed metallic background creates a feeling as the package was just like a kettle itself. Detailed typography represents the care and devotion the masters have put in to craft this product. And finally the overall design is created with a hint to a recipe book. True masters have nothing to hide.

Concept /

Concept /

THE BRUSHED METALLIC BACKGROUND CREATES A FEELING AS if THE PACKAGE WAS JUST LIKE A UNIQUE KETTLE ITSELF.

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/ DETAILS

/ DETAILS

True masters have nothing to hide – packaging details inspired by recipe books.